Case Studies
Intelligence
Intelligence
in Action
Real architecture. Real impact. Real intelligence. The work that defines the OBT standard.
Real architecture. Real impact. Real intelligence. The work that defines the OBT standard.
A selection of transformations that demonstrate what's possible when foundations are built right.
Unified 1.5M+ siloed customer records into one governed Databricks ecosystem with NLP sentiment and a retention AI layer, driving an 8% revenue lift.
Architected global SQL pipelines, fraud detection, and one governed mobile data layer, delivering 100% reporting integrity at global scale.
Built a predictive system with automated workflows to catch MAP price leakage in real time, recovering 25% of previously invisible revenue.
Executed a phased legacy-to-cloud migration through a complex M&A, zero reporting downtime, full data continuity.
Unified LTV/CAC, attribution, and pricing into one executive layer, a real-time, 360° view of revenue across every channel.
Stood up a full governance framework with lineage, RBAC, and quality controls, one trusted source of truth across the organization.
One Big Table didn't just build us a dashboard. They built us a system that thinks, and now every decision we make starts with data we actually trust.
VP of Data Engineering, Fortune 500 Technology Company
Every engagement turns fragmented data into decisions. Each card opens a consolidated, single-file working copy, the business question, the dashboard, and the analysis behind the answer.
Behavioral archetypes × content affinity × revenue tier, in a command-center dashboard.
Genre- and title-level affinity scoring with a programming-mix recommender for at-risk segments.
12- and 24-month LTV by cohort, with an LTV-to-CAC view to steer marketing investment.
Re-weights credit across paid, owned, and earned to reveal what drives stream activations.
Voluntary vs involuntary churn decomposition, plus 30-day leading-indicator signals.
Cohort retention, save-offer effectiveness, channel-mix optimization against control.
Acquisition → activation → engagement → retention → win-back, with metrics at every gate.
End-to-end launch campaign dashboard paired with the full case-study PDF.
Co-watching, drop-off, and ad-product lift for HotD Season 3 viewership on DirecTV.
Thin-file alt-data underwriting model, full dashboard, executive report, deck, and PoC notebook.
Impression-to-acquisition attribution, weighted by HQL and lifetime value, behind the B2B funnel playbook.