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The 30/60/90 Day Plan for New Data & AI Leaders

A 30/60/90 day plan structures a data or AI leader's first quarter into three phases: foundation (days 0–30), build (days 31–60), and intelligence (days 61–90). Ours goes further — every deliverable is mapped to five architecture pillars and tracked in a single live master file, so you always know what shipped, what's next, and where the architecture stands. No Jira, no Confluence, just weekly clarity.

One master file. Five pillars. Three phases.

Below is a sample 30-day delivery plan — the same structure we run for every client. Each of our five architecture pillars carries its own set of deliverables for the 30, 60 and 90-day phases, and the developers simply update them as they go. The result is an agile, lean engagement where the artefacts are the status report.

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A single source of truth

Notion and Figma artefacts for every client, phase and pillar live in one master file you can open any time — no tool-hopping.

Updates without overhead

Weekly stand-up snapshots replace ticket admin. The deliverables update in place, so progress is always current.

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AI-leveraged delivery

We use AI to keep implementation agile, lean and efficient — getting you to reliable advanced analytics faster.

Who this roadmap is for — and what you get at each phase

The first 90 days define a data leader's tenure. Whether you are a newly appointed Chief Data Officer, a VP of Data or AI stepping into a transformation mandate, or an executive sponsoring a modernization effort, the same problem appears in week one: everyone wants results, nobody agrees on sequence, and the existing architecture was built for a different era. A generic first-quarter plan tells you to "listen, plan, execute." This roadmap tells you what to actually ship, in what order, across the five pillars every data organization stands on — architecture and modeling, governance and integrity, cloud infrastructure and cost, AI and analytics readiness, and BI and reporting maturity.

Days 0–30 — Foundation. The first month is about making the invisible visible. You leave it with a medallion architecture blueprint, a mapped source-system landscape, live bronze ingestion for your priority systems, a data product catalog and document registry, a provisioned cloud landing zone with a cost baseline, an AI readiness scorecard, and a KPI dictionary. Thirty days in, you can show your board a picture of the estate that did not exist before — and a costed, sequenced plan for what comes next.

Days 31–60 — Build. The second month converts the blueprint into working assets: silver conformed models with data-quality tests, the first gold tables for your priority domains, enforced access controls, cost guardrails, the first predictive model, and core executive dashboards. This is the phase where stakeholders stop asking what the data team is doing — the dashboards answer for you.

Days 61–90 — Intelligence. The final month hardens everything for the long run: a published semantic layer, star schemas across domains, production model serving with drift monitoring, optimized cloud spend, and a full handover pack with runbooks and training. By day 90 the platform is AI-ready and the organization can run it without us standing next to it.

Every deliverable above is tracked in one live master file, updated in place as the team ships — which means your weekly status report writes itself, and your leadership always sees progress in the artefacts rather than in slideware.

Sample shown: the first 30 days for a DirecTV foundation engagement. Each pillar below lists what lands by day 30.

Master File · Weekly Snapshot

What a client snapshot actually looks like

These are the working artefacts behind the 30-day plan, rebuilt here as live views. In a real engagement each one is a Notion or Figma file linked inside the client master file — opened in seconds for any weekly stand-up.

DirecTV_Foundation_30day.fig · Medallion Architecture Blueprint Pillar 01 · Day 14
🥉 BRONZE · RAW INGESTION
stg_raw_subscriberFivetran → Snowflake · CRM · hourly
stg_raw_viewershipACR events · 68M HH · streaming
stg_raw_billingBilling platform · txn level · daily
stg_raw_ad_impressionsDSP + ad server · impression log
4 staging tables · full fidelity
🥈 SILVER · CLEANSED & CONFORMED
int_subscriber_baseDeduped · tenure · churn flag
int_viewership_aggSession rollup · affinity index
int_billing_cleanLTV calc · ARPU · payment health
int_ad_performanceCampaign rollup · reach · frequency
4 int models · dbt · DQ tested
🥇 GOLD · BUSINESS-READY OBTs
dim_subscriber_360OBT · segment · LTV tier · churn
fact_subscriber_eventsStar schema · all event types
fact_ad_performanceMVPD KPIs · reach/freq/lift/CPM
dim_content_catalogGenres · networks · metadata
4 gold tables · Power BI ready · SLA <4min
Data_Product_Catalog Pillar 02
Data ProductLayerOwnerStatus
subscriber_360GoldData EngLive
ad_performanceGoldAnalyticsBuild
viewership_aggSilverData EngLive
content_catalogGoldData EngPlanned
billing_cleanSilverData EngLive
Document_Registry All pillars
DocumentPillarLinkStatus
Architecture Blueprint01Figma ↗Approved
ERD & Medallion Spec01Notion ↗Draft
Governance & RBAC Matrix02Notion ↗Approved
Cloud Cost Baseline03Notion ↗Approved
KPI Dictionary05Notion ↗Draft
Sprint_Tracker · 30-Day Foundation Week 3 of 4
Stand up Snowflake landing zone Pillar 03 · Cloud Infrastructure
Cloud Eng
Done
Bronze ingestion — 4 source systems Pillar 01 · Data Architecture
Data Eng
Done
Silver dbt models + DQ tests Pillar 01 / 02
Data Eng
In progress
Subscriber 360 gold OBT Pillar 01 / 05
Analytics
In progress
AI readiness scorecard Pillar 04 · AI & Analytics
Lead Architect
Planned

This snapshot uses sample DirecTV data for demonstration. In a live engagement, every cell links to the real Notion or Figma artefact in the client master file — the ERD and architecture blueprint are standardised per client and updated as the team ships.

Frequently asked questions

What is a 30/60/90 day plan for a new data leader?

A 30/60/90 day plan structures a new data or AI leader's first quarter into three phases: building the foundation (days 0–30), building models, governance and dashboards (days 31–60), and delivering intelligence — AI-ready, optimized, and handed over (days 61–90). One Big Table's methodology provides a pre-built framework for each phase, mapped to five architecture pillars.

What does One Big Table deliver in the first 30 days?

By day 30 the foundation is in place: a medallion architecture blueprint, a source system map, bronze ingestion for the priority source systems, a document registry and data product catalog, a provisioned cloud landing zone with a cost baseline, an AI readiness scorecard, and a KPI dictionary with dashboard wireframes.

Who is the 30/60/90 roadmap for?

Chief Data Officers, VPs of Data or AI, and transformation leads at mid-market and enterprise organizations — especially leaders in their first 90 days who need to show structured progress fast, and executives sponsoring a data modernization effort who want visibility without ticket-tool overhead.

How is progress tracked during the engagement?

Everything lives in a single live master file. Each deliverable is a Notion or Figma artefact linked from the file, updated in place by the team as they ship. Weekly stand-up snapshots replace ticket administration — the artefacts are the status report. No Jira, no Confluence.

Can the roadmap be tailored to our existing data stack?

Yes. The five pillars are stack-agnostic. The same phased structure runs on Snowflake, Databricks, or Microsoft Fabric, and adapts to your ingestion tooling, BI platform, and governance requirements. The pillar deliverables are re-scoped to your architecture during the discovery session.

See the road map for your data

Book a discovery chat and we'll map a sample 30/60/90 plan against your own architecture pillars.

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